Gerra de Informação: Fuld War Game 2009

AFuld & Company, lider global de IC, fundada pelo guru da Inteligencia Competitiva Leonard Fuld, organizou em Abril deste o 5º "national war game championship". Desta vez, quatro das principais escolas de gestão norte-americanas (Columbia Business School Microsoft; MIT Sloan School of Management McKesson; Northwesterns Kellogg School of Management Kaiser Permanente; University of Pennsylvanias Wharton School of Business Allscripts), simularam uma guerra económica entre empresas das tecnologias de informação de saúde para o controlo de um sistema electrónico de registos médicos que Obama quereria implementar.



Fuld War Game 2009: The Battle for Healthcare Information

From: FuldCompany |

The Battle for Healthcare Information, held in New York City on April 3, 2009, is the fifth national war game championship organized and run by Fuld & Company, the global leader in competitive intelligence. In this public war game event, four top business schools predict the most prominent companies in the healthcare information technology and healthcare delivery industries will quickly move to create alliances and in certain cases merge with their rivals, to take advantage of the government push to adopt electronic medical records (EMRs).

Teams assumed the identity of four major healthcare icons simulating and stress testing their anticipated strategies to determine who will profit from the adoption of EMRs. The Obama administrations injecting $19 billion to kick-start this nascent electronic medical records industry just gets the players moving. It is no guarantee you will see universal adoption of electronic records in healthcare anytime soon. The teams included:

Columbia Business School Microsoft
MIT Sloan School of Management McKesson
Northwesterns Kellogg School of Management Kaiser Permanente
University of Pennsylvanias Wharton School of Business Allscripts

MITs team, simulating the McKesson strategies, won the war game competition based on four criteria: the teams strategic insight, accuracy in presenting McKessons strategy, creative ways it expressed McKessons culture and goals, and finally, its ability to project their strategic vision into the future. Last years war game on The Battle for the Wireless Internet, won by the Kellogg MBA team, successfully predicted a number of industry alliances.